Certainly, everyone is aware of the gay market. You're likely already involved. But how can you "think outside of the triangle" and advance your positioning in this increasingly competitive space? Our presentation will offer Several Case Studies, examples of gay marketing successes and challenges we can all benefit from, including:

• E-Mail Marketing - targeted vs. general advertising; specific e-mail success examples with detailed analysis including ROI.
• Web Advertising - thinking beyond banner ads
• Search Engine and Online Directory Advertising
• Blogs, Podcasts and Social Networking - marketing opportunities in this new onlne environment
• The emergence of Online Video in the gay & lesbian market
  

Our Speakers
Matthew Skallerud, founder of here! Interactive Media, began his career in the gay & lesbian marketplace when he founded Gay Wired, Inc. (www.gaywired.com) in May of 1995. He successfully led Gay Wired into one of the premiere gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com (gay travel site). In 2001, he launched here! Interactive Media, a company focused on both developing niche-oriented web sites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this network of sites. www.himcorp.com

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