Destination & Travel Industry Marketing
Are you a destination marketing organization (DMO) or travel company in search of the perfect way to reach the GLBT Travel Market in a cost-effective and efficient way; with quantifiable results? We are your solution. We offer a wide range of services designed to make you successful in this highly competitive market.

INTERNET MARKETING
Our strategy will be to address the international market as well as key regions in the US by developing and managing a multi-faceted marketing campaign to target gay and lesbian travelers through:

• Market Research: We can assist you in the preparation of an RFP for submission to market research firms. Once submissions are received, we will review the bids, prepare RFQ's as necessary, and assist you in firm selection.
• Gay Travel Sites: These sites allow us to place Your Destination in front of Gays and Lesbians researching their travel options. Advertising the wonders of Your Destination and providing an easy link to your website may make you their Top choice for their next vacation.
• Regional Web Sites for Your Destination's "Feeder Market": These sites serve gays and lesbians looking for information on happenings in an area or region where they reside. These regional sites may include, for example, ChicagoPride.com, EdgeBoston.com, etc. By advertising on these sites, you are reaching a target group of individuals who have already demonstrated a predisposition to travel to your destination.
• Localized Web Sites: Your banner will reach a select group of travelers who have done a search online for "Gay Your Destination." Typically, gay and lesbian travelers planning a visit to your area will look to localized sites for detailed information on accommodations, restaurants, clubs and bars, and events. Advertising to this group will give you an edge with the potential traveler.
• General Gay & Lesbian Sites with a Travel Section: there are a variety of larger, general gay & lesbian sites, including 247gay.com, OutUK.com and more. They may have over 100,000+ visitors per month, but those visitors have a wide variety of interests. You want to tap into those visitors who have "travel" on their minds! Thus, a large, general gay & lesbian site with a travel section or a travel directory is a perfect place to advertise on. Keep in mind that the larger the site, the higher the minimum ad buy might be.

In addition, we can develop and manage the following:

• Key Word Ad Buys: Purchasing specific key word combinations using Google.com and Overture.com, guaranteeing us top placement in the major search engines on the Internet (Yahoo.com, AOL, MSN.com and more)
• Print Promotion: We can develop a comprehensive print campaign utilizing publications with proven results in destination marketing, such as our strategic partner, Destinations for Men, a quarterly men's travel publication, whose "Reader Response" cards provide you with quantifiable results. Additionally, we work with a variety of national and international gay and lesbian publications such as Instinct, Advocate, Gay Times UK and many others. On the regional level, we utilize our relationships with print publications in some of Your Destination's top feeder markets.
• Cooperative Campaigns: Working with your stakeholders, we can develop, implement and manage a low-cost cooperative advertising campaign which facilitates a partnership between your organization and the businesses it serves. This results in greatly reduced advertising rates for your organization and a low-cost way for businesses to participate in a program designed especially for them.
• Tourism-Sponsored Gay City Guides: We can create, market and distribute a GLBT City Guide working with you and local business owners which highlights all that Your Destination offers the Gay and Lesbian traveler.
• Stories & Press Releases: Our staff of professional travel writers will create editorial and press releases about gay and gay-friendly life in Your Destination. We will distribute these stories and press releases to our extensive press list, to local media in Your Destination, and on the Internet to gay & lesbian media worldwide. It is important that we achieve consistency in the market, and we accomplish this by broadcasting press releases highlighting events within Your Destination, as well as monthly feature story submissions to gay & lesbian Internet sites and publications. Stories may include club and nightlife information, events, seasonal destination information and more.
• Tourism-Sponsored Press Trips: We can help you create a detailed plan for annual or semi-annual press trips to your destination for journalists throughout the world. We will work side-by-side with you in the planning stages and remain available 24/7 for any questions regarding implementation or execution.
• Press Trips: If you've hosted a Press Trip previously and are in the planning stages for a future trip to your destination, please consider us as a strong candidate for participation. We'll assign a writer from our staff and insure that the story created receives wide distribution among our network of sites and partner companies, including:
  • Navigaytion.com
  • QTMagazine.com
  • GayWired.com
  • LesbiaNation.com
  • 247Gay.com
  • Destinations For Men
  Additionally, we will make the story available for free use in our popular GayLinkContent.com site, used by over 750 web sites and publications around the world seeking content.
• Travel packages: we will develop and market travel packages to Your Destination for the gay and lesbian visitor on our network of travel sites.
• Travel Events and Expos: You can achieve significant recognition in the market by making physical outreach to the gay and lesbian market at events and travel shows. We will work with you to create a schedule of trade shows and expos that have historically provided our clients with good results. Included in your schedule may be GLBT World Travel Expos, IGLTA Symposiums and Conventions, and the annual Gay & Lesbian Business & Entertainment Expo held in New York each year.
• Outdoor Advertising - we can help you with outdoor billboard advertising as well. We have the experience and the knowledge to know which regions and streets in the US are best for your billboard placement targeting the gay & lesbian community.
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